PageSpeed Insights shows field data from the past 30 days for First Contentful Paint (FCP) and First Input Delay (FID).įCP measures how long it takes between when the page-load is initialized and when the first piece of content is rendered on the page. Field data is particularly important because it is collected from authentic user interactions with the web page. The first information you will receive in a PageSpeed Insights report is the field data for the web page URL you entered over the past 30 days. You will be able to review any negative results of those audits in the diagnostics section of the report and any positive results in the “passed audits” section. Google also performs audits of web page characteristics that affect page speed. When your report finishes loading, you should notice that information is grouped under five subheadings: field data, lab data, opportunities, diagnostics, and passed audits.Īs we go through the report, you will encounter specific data about page speed and performance along with recommendations for how page speed can be upgraded. Once you click “Analyze”, you will see a blue loading bar and slowly fill to 100% while PageSpeed Insights gets your report ready. PageSpeed Insights – Get to Know the Report There are some additional links and resources below, but you can explore those on your own at a different time.Įnter the URL of the web page that you want to assess and click the green Analyze button to start using PageSpeed Insights. You’ll start off on the home tab, but there’s also a separate tab called “DOCS” where you can find additional information about the tool, including release notes and instructions for using the PageSpeed API.įrom the Home tab, you’ll see a field with the instructions “Enter a web page URL” and a button that says “Analyze”. You should notice that there are two tabs at the top of the screen. First, you’ll need to access PageSpeed Insights on the Google Developers website. Generating your first PageSpeed Insights report takes just a few seconds. ![]() Whenever an internet user anywhere accesses a website using the Google Chrome browser, Google captures data on the loading performance of the web page.Īs a result, PageSpeed Insights data does an excellent job of capturing the real-world user experience that a web page offers to users with a variety of devices and network settings. Webmasters should be aware that PageSpeed Insights displays field data, which it collects through Real User Monitoring (RUM). The tool provides a performance report on page speed for a given URL and offers suggestions on how the page could be optimized to decrease the page loading time. PageSpeed Insights is a free tool/service provided by Google. Page speed optimization can help improve business results and is worth the effort and attention of your team. Faster pages, all things equal, are more likely to rank higher in the SERPs. That means your brand is more discoverable and more likely to grow overall.īased on this information, we develop a clear picture of how page speed impacts SEO. ![]() With over a million data points analyzed here, the lesson is clear: websites with faster page load times are more likely to rank higher in the search engine results. On the SEO side, we know that Google has used page speed as part of its search ranking algorithm since 2010.Ī group of researchers analyzed median load times for over a million domains using the Alexa database, and here’s what they discovered about the impact of page speed on search engine results page (SERPs) rankings: As a result, they’re more likely to leave without interacting, which negatively impacts the conversion rate and brand experience. ![]() Users have come to expect fast and seamless experiences online, and they grow impatient quickly when pages take too long to load. This study was based on an analysis of 11 million mobile ads’ landing pages, and the results are clear: the longer your web page takes to load, the more likely it is that users will “bounce” from your page without interacting. Image courtesy of Google/SOASTA Research, 2017.Ī “bounce” happens when a user visits a specific web page, then leaves without interacting with the page. Check out this page load time infographic that was compiled from research that Google published in collaboration with SOASTA, Inc. We can understand the importance of page speed along two connected and related dimensions that both impact business results: user experience and search engine optimizationįrom a user experience standpoint, we know that user experience declines when a web page takes forever to load and become interactive. Page speed is the time it takes to load the content on a given web page.
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